Najlepszy Kredyt - branding

For this project, Pikus.IT was responsible for creating a branding strategy for “Najlepszy kredyt”, a website that allows users to compare mortgage offers from multiple banks in Poland. The goal was to establish a brand that was trustworthy, reliable, and easy to use for potential customers.

The branding strategy included a new logo design, typography, and color palette that effectively communicated the company’s focus on financial transparency, professionalism, and ease of use. The logo incorporated a house symbol to represent the company’s focus on mortgages and the tagline “Najlepszy kredyt” (best mortgage) to reinforce the brand’s commitment to helping customers find the best mortgage deals.