For this project, Pikus.IT was responsible for creating a visual identity and complete branding for a store specializing in detailing products and accessories with a retro vibe. The goal was to establish a unique and recognizable brand that would appeal to automotive enthusiasts and collectors.
The logo design process began with research into the client’s target audience and the characteristics of the detailing products and accessories that would be sold. The resulting logo was a modern take on a classic retro design, featuring bold typography and a color palette inspired by vintage automotive branding.
The brand book provided guidelines for the company’s visual identity, including logo usage, typography, and color palette. The result was a comprehensive branding strategy that effectively communicated the company’s retro vibe and unique style.
Overall, the completed branding strategy for the detailing products and accessories store effectively established a unique and recognizable brand that would appeal to automotive enthusiasts and collectors. The logo, typography, and brand colors worked together to create a cohesive visual identity that reflected the company’s retro-inspired aesthetic, helping the business to stand out in a competitive market.